Bllush Awards: 10 Best Content Experiences in e-Commerce

Bllush Awards: 10 Best Content Experiences in e-Commerce

We live in a world where experience is everything. Online stores are making it their priority to re-create themselves and innovate. A leading way to do so is by providing content beyond the “basic” product gallery. It allows customers to discover exactly what they...

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Product Discovery is Broken, Let’s Fix it

Product Discovery is Broken, Let’s Fix it

  For many of us users, e-Commerce is the place we love going to when we need shop. It's easier, faster, often cheaper and there more options available. All good things. But let's look at the reality: 98% of us won't buy anything the next time we enter an online...

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User Generated Content vs Stock Photos

User Generated Content vs Stock Photos

This article is available also in German  (Kampf der Conversion Rates ) The concept of user-generated content, or UGC for short, isn’t new in the world of e-Commerce. It’s one of the biggest trends in recent years, but is it actually worth the hype? Should e-Commerce...

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