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Why Are They the Best? In-Depth Review of ASOS Shopping Experience

Why Are They the Best? In-Depth Review of ASOS Shopping Experience

by Tomer Dean | Jun 22, 2017 | All, Best Practices, User Behavior

Today we’ll review the ASOS shopping experience. ASOS is one of the biggest and best in fashion e-Commerce. When I say “biggest”, how big do I mean? In 2016 the UK-based retailer had over 12.4M active customers and £1.4B in sales. That’s...
Product Discovery is Broken, Let’s Fix it

Product Discovery is Broken, Let’s Fix it

by Tomer Dean | Feb 14, 2017 | All, Best Practices, User Behavior

  For many of us users, e-Commerce is the place we love going to when we need shop. It’s easier, faster, often cheaper and there more options available. All good things. But let’s look at the reality: 98% of us won’t buy anything the next time...

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