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Use Cases

Complete The Look
Outfit Inspiration
Trend Stories





Complete The Look

How does it work?

Add a new section on product detail pages (PDP) with influencer outfits linked to product recommendations

Why is it important?

The majority of shoppers are not experts in styling products. The question “How will I be able to wear this? “ pops up subconsciously and adds friction to the buying journey. By displaying outfits of expert influencers, users see different ways to style the product. This results in less friction and higher satisifcation.

What is the impact?

Using A/B testing on all users that entered the product page:

  • Cart-to-detail conversion rate increase by 3.2%
  • Buy-to-detail conversion rate increase by 4.5%
  • Number of products in cart increase by 3.1%
  • Revenue per user increase of 4.4%
  • Users that scroll and see section: 32%

Outfit Inspiration

How does it work?

Open a new page in your store where users can browse through influencer outfits

Why is it important?

98% of your shoppers won't find what they're looking for and leave your store. By showing them outfits, users can discover products they connect with and shop in your store. Users who engage will have a higher liklelinhood to purchase a product and not leave your website

What is the impact?

Using A/B testing on users who enter the page hosting the experience:

  • Cart-to-detail conversion rate increase by 19%
  • Bounce rate reduction of 30%
  • Time on site increase of 17%
  • Revenue per user / page value increase of 19%

Trend Stories

Trend Stories Experience

How does it work?

Users can browse fashion trends in a blog-style format. Each trend is explained using influencer-outfits and linked to products you sell that showcase that trend

Why is it important?

Wearing the latest fashion trends helps people feel special. Help educate your users about new trends and show them how to wear these products. Providing users with educational content increases the loyality they feel towards the store and increases the liklelihood they will buy.

What is the impact?

Using A/B testing on users who enter the page hosting the experience:

  • Cart-to-detail conversion rate increase by 19%
  • Bounce rate reduction of 30%
  • Revenue per user / page value increase of 25%
  • Brings in new traffic through SEO (results may differ)

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